• Eternal Gandhi is a noble initiative of the Aditya Birla Group, to spread the ideologies and teachings of the great Mahatma Gandhi through sale of souvenirs inspired by him. The project under the aegis of Mrs.Rajashree Birla (Director Aditya Birla Group) and Mr. Kumar Mangalam Birla (Chairman Aditya Birla Group), is headed by Mr. Bharat Parekh (President of Special Projects Cell Aditya Birla Group). The vast souvenir range comprises of products carefully selected and customized to reflect the various facets of Mahatma Gandhi's life and his message of peace (shanti), truth (satya) and ahimsa (non-violence), which in today s day and age are even more relevant and should spread to every nook and cranny of our country and beyond. This initiative is our way of doing so!

Available Product

  •  Apparel   •  Audio, Video & Books   •  Bags, Packs & Luggage   •  Crystal Mementos   •  Desktop Accesories
  •  Figurines & Home Decor   •  Personal Accessories   •  Time Pieces   •  Writing Instruments

Gallery